The first NFT collection of Neymar Jr. was released ahead of the 2022 World Cup in November 2022 in cooperation with web3 company NFTStar. The NFTs were mostly distributed through a primary sale, that was held on NFTStar's platform. Rocketfan estimates that 4,000 NFTs were offered for purchase, of which 1,498 were sold for an average price of 318 USD. Early participants who were on the 'Beastlist' and 'Junglelist' bought 1,479 NFTs for 317 USD, participants through the 'Vibelist' bought 19 NFTs for a price of 377 USD. In total, the collection earned an estimated 476k USD through primary sales. Utility for the collection was provided in 2022, Neymar also had an NFT of the collection as a profile picture on his social media channels.