AFC Ajax had an average total operating revenue of 253 million EUR in the last 5 seasons. Of that revenue of AFC Ajax, 10% is matchday revenue, 26% is broadcasting revenue, 19% is advertising revenue and 31% is transfer revenue. In season 2022-23, AFC Ajax achieved a total operating revenue of 310 million EUR. AFC Ajax is a club from Netherlands.
TYPE:
club
COUNTRY:
Netherlands
SECTOR:
football
CONTINENT:
Europe
TOTAL OPERATING REVENUE PER YEAR:
2022-23
Matchday: 32.8M EUR
Broadcasting: 55.6M EUR
Advertising: 59.4M EUR
Transfer: 113.3M EUR
Source:
AFC Ajax: Jaarverslag 2022-2023
310M EUR
2021-22
Matchday: 22.6M EUR
Broadcasting: 73.8M EUR
Advertising: 50.8M EUR
Transfer: 37.8M EUR
Source:
AFC Ajax: Jaarverslag 2021-2022
227M EUR
2020-21
Matchday: 1.1M EUR
Broadcasting: 55.2M EUR
Advertising: 28.5M EUR
Transfer: 86.1M EUR
Source:
AFC Ajax: Jaarverslag 2020-2021
211M EUR
2019-20
Matchday: 28.0M EUR
Broadcasting: 55.7M EUR
Advertising: 48.8M EUR
Transfer: 84.5M EUR
Source:
AFC Ajax: Jaarverslag 2019-2020
247M EUR
2018-19
Matchday: 37.2M EUR
Broadcasting: 88.5M EUR
Advertising: 48.4M EUR
Transfer: 72.6M EUR
Source:
AFC Ajax: Jaarverslag 2018-2019
272M EUR
2017-18
Matchday: 19.9M EUR
Broadcasting: 12.5M EUR
Advertising: 40.6M EUR
Transfer: 39.4M EUR
Source:
AFC Ajax: Jaarverslag 2017-2018
131M EUR
2016-17
Matchday: 27.2M EUR
Broadcasting: 30.0M EUR
Advertising: 39.9M EUR
Transfer: 78.6M EUR
Source:
AFC Ajax: Jaarverslag 2016-2017
197M EUR
2015-16
Matchday: 22.5M EUR
Broadcasting: 17.8M EUR
Advertising: 36.9M EUR
Transfer: 12.6M EUR
Source:
AFC Ajax: Jaarverslag 2015-2016
106M EUR
2014-15
Matchday: 25.4M EUR
Broadcasting: 32.7M EUR
Advertising: 32.5M EUR
Transfer: 27.3M EUR
Source:
AFC Ajax: Jaarverslag 2014-2015
133M EUR
2013-14
Matchday: 24.6M EUR
Broadcasting: 31.3M EUR
Advertising: 33.6M EUR
Transfer: 21.9M EUR
Source:
AFC Ajax: Jaarverslag 2013-2014
126M EUR
2012-13
Matchday: 24.0M EUR
Broadcasting: 31.1M EUR
Advertising: 35.0M EUR
Transfer: 24.0M EUR
Source:
AFC Ajax: Jaarverslag 2012-2013
130M EUR
2011-12
Matchday: 26.1M EUR
Broadcasting: 29.6M EUR
Advertising: 35.0M EUR
Transfer: 13.6M EUR
Source:
AFC Ajax: Jaarverslag 2012-2013
118M EUR
2010-11
Matchday: 29.4M EUR
Broadcasting: 19.3M EUR
Advertising: 38.6M EUR
Transfer: 25.2M EUR
Source:
AFC Ajax: Jaarverslag 2010-2011
122M EUR
2009-10
Matchday: 20.6M EUR
Broadcasting: 6.8M EUR
Advertising: 34.3M EUR
Transfer: 6.2M EUR
Source:
AFC Ajax: Jaarverslag 2009-2010
76M EUR
2008-09
Matchday: 18.9M EUR
Broadcasting: 6.0M EUR
Advertising: 35.3M EUR
Transfer: 28.5M EUR
Source:
AFC Ajax: Jaarverslag 2008-2009
96M EUR
2007-08
Matchday: 16.7M EUR
Broadcasting: 8.5M EUR
Advertising: 29.0M EUR
Transfer: 48.3M EUR
Source:
AFC Ajax: Jaarverslag 2007-2008
110M EUR
2006-07
Matchday: 19.9M EUR
Broadcasting: 9.3M EUR
Advertising: 28.6M EUR
Transfer: 0.5M EUR
Source:
AFC Ajax: Jaarverslag 2006-2007
65M EUR
2005-06
Matchday: 20.2M EUR
Broadcasting: 19.0M EUR
Advertising: 28.8M EUR
Transfer: 2.1M EUR
Source:
AFC Ajax: Jaarverslag 2006-2007
77M EUR
2004-05
Matchday: 17.6M EUR
Broadcasting: 12.5M EUR
Advertising: 28.5M EUR
Transfer: 16.4M EUR
Source:
AFC Ajax: Jaarverslag 2004-2005
83M EUR
2003-04
Matchday: 16.9M EUR
Broadcasting: 12.5M EUR
Advertising: 27.2M EUR
Transfer: 25.3M EUR
Source:
AFC Ajax: Jaarverslag 2003-2004
90M EUR
2002-03
Matchday: 24.0M EUR
Broadcasting: 20.2M EUR
Advertising: 26.1M EUR
Transfer: 0.7M EUR
Source:
AFC Ajax: Jaarverslag 2002-2003
77M EUR
2001-02
Matchday: 15.2M EUR
Broadcasting: 5.4M EUR
Advertising: 29.4M EUR
Transfer: 3.9M EUR
Source:
AFC Ajax: Jaarverslag 2001-2002
59M EUR
2000-01
Matchday: 13.2M EUR
Broadcasting: 3.3M EUR
Advertising: 27.4M EUR
Transfer: 11.8M EUR
Source:
AFC Ajax: Jaarverslag 2000-2001
61M EUR
1999-00
Matchday: 13.2M EUR
Broadcasting: 3.0M EUR
Advertising: 24.3M EUR
Transfer: 14.0M EUR
Source:
AFC Ajax: Jaarverslag 1999-2000
60M EUR
1998-99
Matchday: 11.9M EUR
Broadcasting: 4.7M EUR
Advertising: 18.3M EUR
Transfer: 28.7M EUR
Source:
AFC Ajax: Jaarverslag 1998-1999
69M EUR
1997-98
Matchday: 14.5M EUR
Broadcasting: 2.9M EUR
Advertising: 17.8M EUR
Transfer: 9.3M EUR
Source:
AFC Ajax: Jaarverslag 1997-1998
48M EUR
1996-97
Matchday: 16.0M EUR
Broadcasting: 9.5M EUR
Advertising: 13.4M EUR
Transfer: 5.1M EUR
Source:
AFC Ajax: Jaarverslag 1997-1998
46M EUR
 
2022-23
Matchday: 32.8M EUR
Broadcasting: 55.6M EUR
Advertising: 59.4M EUR
Transfer: 113.3M EUR
Source:
AFC Ajax: Jaarverslag 2022-2023
310M EUR
2021-22
Matchday: 22.6M EUR
Broadcasting: 73.8M EUR
Advertising: 50.8M EUR
Transfer: 37.8M EUR
Source:
AFC Ajax: Jaarverslag 2021-2022
227M EUR
2020-21
Matchday: 1.1M EUR
Broadcasting: 55.2M EUR
Advertising: 28.5M EUR
Transfer: 86.1M EUR
Source:
AFC Ajax: Jaarverslag 2020-2021
211M EUR
2019-20
Matchday: 28.0M EUR
Broadcasting: 55.7M EUR
Advertising: 48.8M EUR
Transfer: 84.5M EUR
Source:
AFC Ajax: Jaarverslag 2019-2020
247M EUR
2018-19
Matchday: 37.2M EUR
Broadcasting: 88.5M EUR
Advertising: 48.4M EUR
Transfer: 72.6M EUR
Source:
AFC Ajax: Jaarverslag 2018-2019
272M EUR
2017-18
Matchday: 19.9M EUR
Broadcasting: 12.5M EUR
Advertising: 40.6M EUR
Transfer: 39.4M EUR
Source:
AFC Ajax: Jaarverslag 2017-2018
131M EUR
2016-17
Matchday: 27.2M EUR
Broadcasting: 30.0M EUR
Advertising: 39.9M EUR
Transfer: 78.6M EUR
Source:
AFC Ajax: Jaarverslag 2016-2017
197M EUR
2015-16
Matchday: 22.5M EUR
Broadcasting: 17.8M EUR
Advertising: 36.9M EUR
Transfer: 12.6M EUR
Source:
AFC Ajax: Jaarverslag 2015-2016
106M EUR
2014-15
Matchday: 25.4M EUR
Broadcasting: 32.7M EUR
Advertising: 32.5M EUR
Transfer: 27.3M EUR
Source:
AFC Ajax: Jaarverslag 2014-2015
133M EUR
2013-14
Matchday: 24.6M EUR
Broadcasting: 31.3M EUR
Advertising: 33.6M EUR
Transfer: 21.9M EUR
Source:
AFC Ajax: Jaarverslag 2013-2014
126M EUR
2012-13
Matchday: 24.0M EUR
Broadcasting: 31.1M EUR
Advertising: 35.0M EUR
Transfer: 24.0M EUR
Source:
AFC Ajax: Jaarverslag 2012-2013
130M EUR
2011-12
Matchday: 26.1M EUR
Broadcasting: 29.6M EUR
Advertising: 35.0M EUR
Transfer: 13.6M EUR
Source:
AFC Ajax: Jaarverslag 2012-2013
118M EUR
2010-11
Matchday: 29.4M EUR
Broadcasting: 19.3M EUR
Advertising: 38.6M EUR
Transfer: 25.2M EUR
Source:
AFC Ajax: Jaarverslag 2010-2011
122M EUR
2009-10
Matchday: 20.6M EUR
Broadcasting: 6.8M EUR
Advertising: 34.3M EUR
Transfer: 6.2M EUR
Source:
AFC Ajax: Jaarverslag 2009-2010
76M EUR
2008-09
Matchday: 18.9M EUR
Broadcasting: 6.0M EUR
Advertising: 35.3M EUR
Transfer: 28.5M EUR
Source:
AFC Ajax: Jaarverslag 2008-2009
96M EUR
2007-08
Matchday: 16.7M EUR
Broadcasting: 8.5M EUR
Advertising: 29.0M EUR
Transfer: 48.3M EUR
Source:
AFC Ajax: Jaarverslag 2007-2008
110M EUR
2006-07
Matchday: 19.9M EUR
Broadcasting: 9.3M EUR
Advertising: 28.6M EUR
Transfer: 0.5M EUR
Source:
AFC Ajax: Jaarverslag 2006-2007
65M EUR
2005-06
Matchday: 20.2M EUR
Broadcasting: 19.0M EUR
Advertising: 28.8M EUR
Transfer: 2.1M EUR
Source:
AFC Ajax: Jaarverslag 2006-2007
77M EUR
2004-05
Matchday: 17.6M EUR
Broadcasting: 12.5M EUR
Advertising: 28.5M EUR
Transfer: 16.4M EUR
Source:
AFC Ajax: Jaarverslag 2004-2005
83M EUR
2003-04
Matchday: 16.9M EUR
Broadcasting: 12.5M EUR
Advertising: 27.2M EUR
Transfer: 25.3M EUR
Source:
AFC Ajax: Jaarverslag 2003-2004
90M EUR
2002-03
Matchday: 24.0M EUR
Broadcasting: 20.2M EUR
Advertising: 26.1M EUR
Transfer: 0.7M EUR
Source:
AFC Ajax: Jaarverslag 2002-2003
77M EUR
2001-02
Matchday: 15.2M EUR
Broadcasting: 5.4M EUR
Advertising: 29.4M EUR
Transfer: 3.9M EUR
Source:
AFC Ajax: Jaarverslag 2001-2002
59M EUR
2000-01
Matchday: 13.2M EUR
Broadcasting: 3.3M EUR
Advertising: 27.4M EUR
Transfer: 11.8M EUR
Source:
AFC Ajax: Jaarverslag 2000-2001
61M EUR
1999-00
Matchday: 13.2M EUR
Broadcasting: 3.0M EUR
Advertising: 24.3M EUR
Transfer: 14.0M EUR
Source:
AFC Ajax: Jaarverslag 1999-2000
60M EUR
1998-99
Matchday: 11.9M EUR
Broadcasting: 4.7M EUR
Advertising: 18.3M EUR
Transfer: 28.7M EUR
Source:
AFC Ajax: Jaarverslag 1998-1999
69M EUR
1997-98
Matchday: 14.5M EUR
Broadcasting: 2.9M EUR
Advertising: 17.8M EUR
Transfer: 9.3M EUR
Source:
AFC Ajax: Jaarverslag 1997-1998
48M EUR
1996-97
Matchday: 16.0M EUR
Broadcasting: 9.5M EUR
Advertising: 13.4M EUR
Transfer: 5.1M EUR
Source:
AFC Ajax: Jaarverslag 1997-1998
46M EUR
 
TOTAL OPERATING REVENUE (AVERAGE OF LAST 5 FINANCIAL YEARS):
253,333,000 EUR
...OF WHICH MATCHDAY REVENUE:
24,343,600 EUR
MATCHDAY REVENUE (% OF TOTAL):
9.61%
...OF WHICH BROADCASTING REVENUE:
65,783,600 EUR
BROADCASTING REVENUE (% OF TOTAL):
25.97%
...OF WHICH ADVERTISING REVENUE:
47,190,200 EUR
ADVERTISING REVENUE (% OF TOTAL):
18.63%
...OF WHICH TRANSFER REVENUE:
78,838,600 EUR
TRANSFER REVENUE (% OF TOTAL):
31.12%
...OF WHICH OTHER REVENUE:
37,177,000 EUR
OTHER REVENUE (% OF TOTAL):
14.68%
DOMESTIC RANK OF TOTAL OPERATING REVENUE (AVERAGE OF LAST 5 FINANCIAL YEARS):
RANK 1 IN Netherlands
Brand:
1. AFC Ajax
TOTAL OPER. REVENUE (AVG. LAST 5 FY):
253 MILLION EUR
Closely ranked domestic brand:
2. PSV
TOTAL OPER. REVENUE (AVG. LAST 5 FY):
123 MILLION EUR
Closely ranked domestic brand:
3. Feyenoord
TOTAL OPER. REVENUE (AVG. LAST 5 FY):
91 MILLION EUR
Closely ranked domestic brand:
4. AZ Alkmaar
TOTAL OPER. REVENUE (AVG. LAST 5 FY):
56 MILLION EUR
Closely ranked domestic brand:
5. FC Twente
TOTAL OPER. REVENUE (AVG. LAST 5 FY):
30 MILLION EUR
INTERNATIONAL RANK OF TOTAL OPERATING REVENUE (AVERAGE OF LAST 5 FINANCIAL YEARS):
RANK 10 WORLDWIDE
Closely ranked international brand:
8. Bayer Leverkusen
TOTAL OPER. REVENUE (AVG. LAST 5 FY):
297 MILLION USD
Closely ranked international brand:
9. AS Roma
TOTAL OPER. REVENUE (AVG. LAST 5 FY):
283 MILLION USD
Brand:
10. AFC Ajax
TOTAL OPER. REVENUE (AVG. LAST 5 FY):
283 MILLION USD
Closely ranked international brand:
11. VfL Wolfsburg
TOTAL OPER. REVENUE (AVG. LAST 5 FY):
242 MILLION USD
Closely ranked international brand:
12. Atalanta BC
TOTAL OPER. REVENUE (AVG. LAST 5 FY):
235 MILLION USD